Interact with the creative department, some of them, as much as I hate to admit it, are actually pretty fucking clever. You are more likely to create better things that you are proud of, if you work together as opposed to just shunning them as they "don't get code".
Don't be "the guy in the room." Don't be the guy coding in the dark office emerging only to buy cola. The guy in the room is out of touch, out of sight, and out of control and has no place in an open, collaborative environment. - http://www.code-magazine.com/Article.aspx?quickid=1105121
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